DD 5 or DD PODHIGAI is Doordarshan's flagship channel and the most widely available terrestrial television channel in India.
Doordarshan Kendra Chennai's Regional satellite Network “DD-5”, was launched on 15h April, 1993. This service is viewed in India and some parts of the world. Later "DD-5" has been taken a new identity in Tamil as Renamed as DD Podhigai on 15 January 2000.In a bid to take on competition from the flourishing private Tamil satellite channels, a new 24-hour Doordarshan Tamil channel on air on January 15, 2000.
The Pongal day to synchronise with the harvest festival.The name `Podhigai,' which symbolises the birth of Tamil language, has been suggested by the viewers themselves.The Brand new channel is expected to offer a variety of programmes ranging from breakfast shows, feature films, morning news, classical music shows and other regular programmes tailored to suit the varied interests of viewers.About 31 new stringers have been appointedrecently in all the districts of the state for wider coverage of news. Admitting the constraints in the area of his operations, Krishnan said, ``we cannot do what a private channel does as we have to function within the given mandate of the government.DD Chennai, said that as long as the advertising rates in DD are higher, it is much difficult for the organisation to pose direct competition to private TV channels.